Elevating value tier detergent performance with biological innovation

Consumers expect their detergents to deliver on some core areas: effective stain removal, maintaining the look and feel of clothes, and lasting freshness – all while staying within budget. Value tier laundry detergents focus on cost-effectiveness and essential cleaning to attract these cost-conscious consumers. However, these detergents are formulated with harsh chemicals and lower quality ingredients compared to premium products. As a result, they fall short in delivering desired cleaning performance and have a greater environmental impact.​
How can value tier detergent manufacturers live up to consumers’ laundry needs without compromising affordability? A proven way to find the sweet spot between performance, sustainability and cost is by incorporating enzymes. Proteases work by breaking down stubborn protein-based stains, amylases break down starches and phosphodiesterase enzyme technology specifically targets body grime to address laundry challenges at their core. This enzyme blend enables more efficient cleaning, even at lower temperatures to unlock energy savings and sustainability benefits for the consumer. Replacing surfactants with enzymes also allows manufacturers to cut formulation costs.​
With biological solutions, value tier brands can elevate performance and achieve competitive differentiation in a crowded market.