AI-Driven success in detergents: Redefining market share & efficiency.

Abstract: In a fiercely competitive consumer goods landscape, join us to unravel the extraordinary journey of a Global Homecare Brand spanning six decades. Witness how they triumphed over sluggish responses, lost market share, and soaring ingredient costs in their powder laundry detergent segment.

Discover how this company identified shortcomings in whiteness and stain removal through competitive benchmarking and resolved them through a groundbreaking transformation. Traditional R&D processes, plagued by trial-and-error testing, led to delays, missed market trends, and dwindling competitiveness.

Learn how they leverage AI to simulate lab, sensory, and consumer tests, to swiftly identify optimal formulations that slashed costs and amplified product performance. By analyzing targeted data, including consumer tests, descriptive analytics, formulation data, and cost data, it unveiled key drivers of sensory measures and consumer preferences. The platform even unearthed undiscovered ingredient synergies, expediting iterations and reducing the need for physical testing.

The outcomes of this AI-driven approach were nothing short of revolutionary. Physical testing was reduced by 38%, saving $9.7 million annually. The new formulation excelled, with a 7.3% increase in stain removal and a 3.8% boost in whiteness performance. Most impressively, the company cut time-to-market by seven months, enabling rapid responses to competitors, market trends, and consumer preferences, thereby securing market share across 40 global markets.

Join us in this session to dive into the transformative potential of AI in consumer goods R&D. Witness how this Global Homecare Brand leveraged AI to breathe new life into i product excellence, boost profitability, and maintain a competitive edge in a rapidly evolving market. Don't miss this opportunity to learn from their success story and harness the power of AI for your own endeavors.